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Who we are

Goals UAE is a community-driven social enterprise providing inclusive sports training for People of Determination. Founded in 2014 and relaunched in 2024, we partner with leading sports academies, certified coaches, and student volunteers to deliver safe, engaging, and developmentally appropriate sessions in football, swimming, cycling, and beyond. Our dual-track model offers free weekly training while supporting sustainable, fee-based programs that embed inclusion within the wider sports industry. Through partnerships, coach training, and ongoing family engagement, we transform sports into a platform for confidence, connection, and lifelong participation—building a UAE where inclusion is not the exception, but the standard.

Our Core Values

Inclusion First

Inclusion isn’t an add-on. It’s the starting point. Every athlete, regardless of determination, deserves a place in sport and in community.

Consistency Builds Confidence

Progress needs structure. We commit to regular, streamlined programs that build trust, skills, and connection over time.

Community-Led, Locally Rooted

We work with what’s already strong — schools, academies, sports, families — to create programs that last and grow from within.

Participation with Dignity

Our athletes are not mere recipients. They’re teammates. Every session builds pride, agency, and respect.

Professional Standards, Real Impact
We train coaches and volunteers to deliver safe, developmentally sound sessions that reflect care, skill, and intention.
Responsive by Design
We listen closely, use data with purpose, and adapt based on real needs — not assumptions.

WHO WE’VE WORKED WITH